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My Work
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I started my journey in copywriting through various pro-bono projects allowing me to hone my skills and build a diverse understanding of various niches.
Each project has been an opportunity to explore different brand voices and build strategies based on them.
Mainly focusing on email newsletters, to begin with, I learnt the foundations of building trust by providing value to the reader.
With this foundation, I then branched out into creating landing pages, content scripting and blog posting.